Ensure your Future Success

Be at the Forefront of the Tourism Sector

Tourism Management, B.A.

Faculty of Applied Economics

Become Part of a Booming Industry

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#tourismpolicy #hotelmanagement #destinationmanagement #mobilityandresourcemanagement #traveleventmanagement

#healthandmedicaltourism #conferencemanagement #fairmanagement #conventionmanagement

The tourism industry is one of the largest economic sectors in the world. With around 100 million employees, it is one of the most important employers. if you want to pursue a career in the regional and global tourism industry, a degree programme with years of experience awaits you in Deggendorf. Despite the Corona crisis - the tourism industry offers you a wide range of professional perspectives and career opportunities. Perhaps because of the Corona crisis, the tourism industry is reinventing itself. And you can play a role in it. You will learn the tools for the job with us. In addition to business, geographical and tourism-specific knowledge, you will also learn important social skills. A semester abroad at one of the many DIT partner universities is very popular with our tourism students. English and Spanish are also integrated into the timetable as important foreign languages. The study programme is clearly oriented towards the needs of the tourism industry.


Fact Sheet Tourism Management

Degree: Bachelor of Arts (B.A.)

Duration : 7 semesters (3.5 years)

Start: October (winter semester)

Location: Deggendorf

Course language: German

Admission requirements :

Pre-requisites :

  • Knowledge of basic economic subjects would be an advantage
  • English knowledge at the level B2
  • Knowledge of Spanish is necessary from the 2nd semester onwards at level A2, the Language and Electives Centre offers special preparatory courses during the 1st semester.

Key areas:

  • Hospitality Management
  • Mobility and Ressource management
  • Destination management
  • Tour Operator Management
  • Medical und Health Tourism
  • Event management
  • International Strategic Tourism Management

Post-graduate oportunities:

Fees: No tuition fees, only €62 student service fee per semester

Contact:

 


Career Prospects

The tourism industry is the future industry of the 21st century. In Germany alone, it generates around 3 million jobs. The range of professional applications is more diverse than in any other sector. It ranges from management positions with classic service providers, such as airlines, airports, hotels, restaurants, tour operators, travel agents and destinations to trade fairs and congresses, health resorts and spas, event management and modern reservation systems.

The chances of getting an adequate job after successfully completing your studies are very good. The graduates of the study emphasis tourism management offered so far hold management positions with renowned employers such as Condor, Seetours, Hilton, Accor, Frankfurt airport as well as local tourism organizations and/or - enterprises. The job offer increases continuously by the increasing Akademisierung of the routistic job market.
Against the background of the increasing internationalisation of the tourism industry, international aspects and the development of language skills are of great importance.

 

 


Subject Overview

Overview of the courses, SWS (semester hours per week) and ECTS (European Credit Transfer and Accumulation System) of the Bachelor's degree Toursimus Management.

 

1. Semester SWS ECTS
Statistical and Mathematical Applications 6 8
Economics and Leisure Economics 6 7
Accounting (Part External Accounting) 4 5
Information Management and Dissemination 4 5
Basics Tourism (Supply, Demand) 4 5
     
2. Semester SWS ECTS
Accounting (Part Internal Accounting) 4 5
Law (Private Business Law, Tourism Law) 6 8
Basics of Tourism Management 4 5
Finance and Risk Management 6 7
Language of Tourism (Part I) 2 3
El Espanol de los Negocios Turisticos (Part I) 2 2
     
3. Semester SWS ECTS
Organisation and Human Resource Management 6 7
Marketing 4 5
Business Management 4 5
Compulsory Elective (FWP = Wahlpflichtmodul) 4 5
Language of Tourism (Part II) 2 3
El Espanol de los Negocios Turisticos (Part II) 2 3
     
4. Semester SWS ECTS
IT-supported Tourism Market Research  4 5
Travel Technology and Knowledge Management 6 7
Controlling and Taxes in Tourism 6 8
Regional Studies of the Anglophone World 4 4
El mundo hispanohablante y el turismo 4 5
     
5. Semester SWS ECTS
Practical Semester    
Internship (18 weeks) - 30
Internship Accompanying Course I and II 4 -
     

Selection of Three out of Seven Fields of Competences

   
     
6. Semester SWS ECTS
Tourism Development and Politics 4 5
Intercultural Skills Competence 4 5
Business Planning Seminar 4 5
Field of Competence: Hospitality Management    
Hospitality Management 4 5
Field of Competence: Destination Management    
National and International Destination Management 4 5
Field of Competence: Mobility and Resource Management:    
Introduction to Mobility and Resource Management 4 5
Field of Competence: Tour Operator Management    
Tour Operator Management 4 5
Field of Competence: Medical & Health Tourism    
Medical and Health Tourism 4 5
Field of Competence: Event Management    
Conference, Exhibition and Congress Management 4 5
Field of Competence: International Strategic Tourism Management (in English)    
Tourism Management (in English) 4 5
     
7. Semester SWS ECTS
Project Work 5 5
Field of Competence: Hospitality Management    
Hotel Marketing and Sales Restaurant Management 4 5
Field of Competence: Destination Management    
Destination and Regional Marketing incl. Regional Aspects 4 5
Field of Competence: Mobility and Resource Management:    
Deepening Mobility and Resource Management 4 5
Field of Competence: Tour Operator Management    
Tour Operator Management 4 5
Field of Competence: Medical & Health Tourism:    
Management of Medical Facilities 4 5
Field of Competence: Event Management    
Eventmanagement  4
Field of Competence: International Strategic Tourism Management (in English)    
Tourism Service Marketing Management (in English) 4 5
     
Bachelor Thesis 12 12

 

 

 

Overview of the Fields of Competence:

 

You will gain sound knowledge of the management areas of the hotel industry and learn about the essential characteristics of this sector. You will be able to make planning, organisational and implementation decisions in a hotel or restaurant business, analyse hotel markets, evaluate market entry opportunities and understand determinants of hotel and restaurant management. Furthermore, you will get to know the instruments of hospitality marketing and understand their application.

 

 

The central content of the courses includes topics such as monument and nature conservation, spatial and landscape planning, home and cultural heritage, city marketing and event management, mobility and transport, energy and waste disposal, future technologies and infrastructure. You will learn basic terms and contexts in a multidisciplinary way. In exercises, you will be enabled to formulate promising concepts for the future on a factual basis yourself and to prepare a conceptual implementation.

Resource management basically stands for the effort to develop the manifold potentials of country, region, city and destination in a meaningful way. A long-term oriented design interest, which wants to preserve and create good cultural, social and economic perspectives for future generations, is always characteristic for a sustainable management.

Mobility management can be understood here as an important sub-task of comprehensive resource management: Good management makes mobility efficient and at the same time minimises the burden of the resulting traffic. Important tasks, e.g. with regard to noise reduction, protection against environmental pollution (exhaust gases, particulate matter), must be solved on an interdisciplinary basis, and the question of the use of different transport systems must be weighed up according to local or regional suitability.

 

You will learn about the stakeholders of a destination, the structure of tourism and destination organisations as well as objectives and principles for the management of a destination. In addition, you will gain insight into the representation of interests of a tourist destination and the constitutive decisions of the destination management. You will acquire knowledge on various concepts of destination organisation and the associated management methods, illustrated using the example of domestic and foreign holiday regions. You will be able to recognise and analyse the particularities of marketing for a destination, to draw up a marketing plan for a tourist destination and to use the necessary marketing instruments precisely.

 

You will acquire knowledge in the field of travel organisation and the procurement of travel services of all kinds. You will be able to plan, calculate and market trips of all kinds via the various sales channels. In addition, you will gain in-depth knowledge of the functioning and specifics of the global tourism market.

You will gain sound insights and knowledge about the specifics and effects of the German travel agency and travel distribution market. You will gain insights into the functioning of market research, purchasing, production and sales of package tours and individual tours as well as a selection of special tours. You will be enabled to analyse and evaluate existing offers of well-known tour operators and to create travel package offers. Furthermore, you will learn to analyze the travel distribution market and to evaluate its future development.

 

 

You will learn basic concepts and providers of medical tourism and cross-border health care management. You will become familiar with the legal foundations of cross-border medical tourism and learn about the different categories and characteristics. You will learn about the essential processes in medical tourism. You can transfer these to existing destinations with corresponding offers. You will develop concepts for networking medical care and globalisation in medicine and will be introduced to the essential functions in the management of medical facilities. You will gain basic knowledge about the importance of interface management in medical facilities. Furthermore, you will gain insight into the requirements of data protection and data security and will be able to research the legal regulations and transfer them to the working environment of medical facilities.

 

 

You will acquire in-depth knowledge of the functions and specifics of the conference, trade fair and congress market. You will also be able to plan, calculate and market conferences, trade fairs and congresses as well as events of all kinds.

 

 

The focus is on the management areas and the special features of the international tourism industry, planning, organisational and implementation decisions in a global context, the analysis of international markets, the evaluation of market entry opportunities, the key determinants of the international tourism industry, the development of international concepts and their successful positioning in the market, as well as the instruments of international tourism marketing and their successful application.


This field of competence is taught entirely in English. We focus on international markets, visitor management, crisis management, tourism innovations, tourism service marketing management, pricing, marketing communication, promotion, customer relationship management and sales. The knowledge is acquired through excursions, case studies, international newspapers/journals and international guest lecturers.

 

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